Week Launch Schedule
| Week | Post Theme | Visual Ideas | Caption Focus | CTA / Hashtags |
|---|---|---|---|---|
| Week 1 – Introduce the Magic | Logo animation or still with tagline | Logo + “Step into a story” over your brand palette | Welcome message introducing Zoe & StorySteps | Follow for magical story adventures #StoryStepsByZoe #StepIntoAStory |
| Week 2 – Meet Zoe | Portrait or illustrated photo | Zoe’s story & background in EYFS + theatre dance | Human connection + passion | “Dance, discover, and step into a story!” |
| Week 3 – Story in Motion | Carousel or short reel | Behind-the-scenes class clip or movement prompt | Show the joy & learning through dance | “Can you guess which story we’re dancing today?” |
| Week 4 – Join the Journey | Testimonial or class preview | Nursery photo (with consent) / quote overlay | Showcase trust & invite enquiries | “Get in touch to book a trial session” |
